Privacy Policy

Effective Date: July 6, 2026

This Privacy Policy explains how Xachelle, operated by Yunyan District Mila Clothing Store, collects, uses, discloses, stores, and protects personal information when you visit https://xchfjx.com, create an account, place an order, communicate with us, or otherwise use our website and services.

By using our website, you acknowledge the practices described in this policy. Your rights may vary depending on your location and applicable law.

1. Personal Information We Collect

Depending on how you interact with Xachelle, we may collect the following categories of information:

Contact information: such as your name, email address, telephone number, billing address, and delivery address.

Order and transaction information: such as products purchased, sizes, colors, customization selections, order value, discounts, delivery method, returns, refunds, and purchase history.

Payment information: payments are processed by third-party payment providers. We generally do not store complete payment-card numbers or card security codes.

Account information: such as your login credentials, saved addresses, account preferences, and order history if you create an account.

Customer-service information: such as enquiries, complaints, return requests, photographs, videos, product reviews, and other information you provide when communicating with us.

Device and technical information: such as your IP address, browser type, operating system, device type, language settings, approximate location, and technical identifiers.

Website-usage information: such as pages viewed, products browsed, searches performed, links selected, referring pages, shopping-cart activity, and interactions with website content or advertisements.

Cookie and advertising information: information collected through cookies, pixels, tags, software development kits, local storage, and similar technologies.

2. Sources of Personal Information

We may collect personal information:

Directly from you when you place an order, create an account, contact us, or submit information;
Automatically through our website, cookies, pixels, and related technologies;
From payment processors, ecommerce platforms, delivery providers, customer-support tools, and other service providers;
From advertising, analytics, and marketing partners where permitted by law; and
From other sources where you direct or authorize information to be provided to us.

3. How We Use Personal Information

We may use personal information to:

Operate and maintain our website;
Process, fulfill, deliver, and manage orders;
Process payments and provide transaction confirmations;
Provide tracking information and delivery updates;
Respond to enquiries, returns, refunds, and customer-service requests;
Verify orders and prevent fraud, unauthorized transactions, abuse, and security incidents;
Maintain customer accounts and preferences;
Improve our products, website, communications, and customer experience;
Measure website traffic, advertising performance, and customer engagement;
Personalize website content and product recommendations;
Deliver and evaluate advertising where permitted by law;
Maintain legal, tax, accounting, and transaction records;
Enforce our policies and agreements;
Protect our rights, customers, business, and services;
Comply with applicable legal and regulatory obligations; and
Send marketing communications where permitted, subject to your available choices.

4. Cookies and Similar Technologies

We and our authorized service providers may use cookies, pixels, tags, local storage, and similar technologies to operate the website and understand how it is used.

These technologies may support:

Essential website functions;
Shopping-cart and checkout activity;
Account login and security;
Language, region, and other preferences;
Fraud prevention;
Website analytics and performance measurement;
Advertising measurement and attribution; and
Interest-based or targeted advertising where permitted.

Where required by applicable law, nonessential advertising or analytics technologies will be used only after the applicable consent has been obtained.

You can use the cookie-preference controls available on our website to accept, reject, or manage relevant cookie categories. You may also adjust your browser settings. Disabling essential cookies may prevent certain website features from operating correctly.

5. Advertising and AppLovin Technologies

Xachelle uses or may use AppLovin advertising technologies, including the AppLovin Pixel, to measure advertising performance, understand interactions with our website, attribute conversions, build or evaluate audiences, prevent fraud, and support relevant advertising.

Depending on the configuration and your interaction with our website, these technologies may collect or receive information such as:

IP address;
Device and browser information;
Cookie or advertising identifiers;
Approximate location derived from an IP address;
Pages viewed and links selected;
Product and shopping-cart interactions;
Referring information; and
Purchase or conversion-event information.

We do not intentionally provide AppLovin with complete payment-card information.

AppLovin may process information under its own privacy terms and may combine information received from different services where permitted by law. You should review AppLovin’s privacy disclosures for additional information about its practices and available controls.

We may also work with other advertising or analytics providers, such as Meta, Google, or similar platforms, where those services are enabled on our website. These providers may use cookies, pixels, or related identifiers subject to their respective policies and your available privacy choices.

6. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients when reasonably necessary:

Shopify and other ecommerce, website-hosting, and technology providers;
Payment processors and fraud-prevention providers;
Suppliers, fulfillment providers, and shipping carriers;
Customer-service and communications providers;
Analytics, marketing, and advertising partners, including AppLovin where enabled;
Cloud-storage, security, and technical-support providers;
Accountants, auditors, insurers, lawyers, and other professional advisers;
Government authorities, regulators, courts, or other parties when required by law;
Parties involved in detecting or preventing fraud or protecting legal rights; and
A buyer, successor, or relevant counterparty in connection with a proposed or completed business transaction.

Service providers are expected to process information only as reasonably necessary to provide their services or comply with applicable obligations.

7. Targeted Advertising and U.S. State Privacy Disclosures

Some U.S. state privacy laws may define certain disclosures of personal information to advertising partners as a “sale,” “sharing,” or use for “targeted advertising,” even when no money is exchanged for the information.

Depending on your place of residence and applicable law, you may have the right to opt out of these activities.

You can submit an applicable request through the Your Privacy Choices link in the website footer or by contacting us at both support@xchfjx.com and xchfjx1@126.com.

Where required and technically supported, if you visit our website with a recognized Global Privacy Control signal enabled, we will treat that signal as an opt-out request for the browser and device used to access the website.

We do not knowingly sell or share personal information belonging to children for targeted advertising in violation of applicable law.

8. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

Request access to personal information we hold about you;
Request correction of inaccurate personal information;
Request deletion of certain personal information;
Request information about categories of data collected, used, or disclosed;
Obtain a portable copy of certain information;
Object to or restrict certain processing;
Withdraw consent where processing is based on consent;
Opt out of qualifying sales, sharing, or targeted advertising;
Unsubscribe from promotional communications; and
Appeal a decision concerning a privacy request where applicable.

To exercise a privacy right, contact us at support@xchfjx.com and xchfjx1@126.com and describe your request. We may ask for information reasonably necessary to verify your identity and protect your account.

Authorized agents may submit requests where permitted by law, but we may require evidence of their authority and direct verification with the customer.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

9. Marketing Communications

You may unsubscribe from promotional emails by using the unsubscribe option included in the message or by contacting us.

Even if you opt out of marketing emails, we may continue sending nonpromotional communications that are necessary for orders, transactions, security, account administration, policy updates, or customer-service requests.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including fulfilling orders, providing customer service, maintaining transaction and tax records, resolving disputes, preventing fraud, enforcing agreements, and complying with legal obligations.

The applicable retention period depends on the type of information, why it was collected, and relevant legal or operational requirements.

11. Data Security

We use reasonable administrative, organizational, and technical measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

No method of internet transmission or electronic storage is completely secure. You are responsible for protecting your account credentials and should contact us if you suspect unauthorized access to your account.

12. International Data Transfers

Xachelle’s operator is located in China, while customers, ecommerce services, suppliers, fulfillment providers, shipping carriers, advertising partners, and other service providers may be located in different countries.

As a result, personal information may be processed or stored outside your country of residence, including in jurisdictions whose data-protection laws differ from those in your location.

Where required by applicable law, we take reasonable steps to use appropriate safeguards for international transfers.

13. Children’s Privacy

Our website is intended for a general audience and is not directed to children who are not legally able to make online purchases without the involvement of a parent or legal guardian.

We do not knowingly collect personal information from children in violation of applicable law. If you believe a child has provided personal information improperly, please contact us so that we can review and address the matter.

14. Third-Party Websites and Services

Our website may contain links to third-party websites, applications, or services. Third parties maintain their own privacy policies and practices.

Xachelle is not responsible for the privacy, security, accuracy, or content of an external website or service. We encourage you to review the relevant third party’s policies before providing personal information.

15. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our services, technology, business practices, or legal obligations.

The revised version will be posted on this page with an updated “Last Updated” date. Where required by law, we may provide additional notice or obtain consent before a material change takes effect.

16. Contact Us

For questions, concerns, or requests relating to this Privacy Policy or our handling of personal information, contact us at:

support@xchfjx.com
xchfjx1@126.com

Website: https://xchfjx.com

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